News
Tachyon Helps Companies Get Smart About Web Analysis
Intelligent Analytics offering helps companies maximize analytics tools, turning data into actionable information that drives results
Pittsburgh, PA - Monday, February 27, 2006
If web sites could talk, they’d reveal some amazing things. They’d tell us who visited them, what they liked and disliked about their content and design, how they navigated, what their buying patterns are and even their response to promotions and marketing campaigns. But websites can’t talk. So companies must figure out how to get at this data and leverage it to drive results. Tachyon Solutions today announced the availability of Intelligent Analytics, a revolutionary offering designed to help companies maximize their web analytics tools by turning data into actionable information that can help them drive results.
“The amount of data generated by most web sites is so cumbersome that it’s difficult to focus on what really matters,” said Sue Lagnese, Director of Business Consulting for Tachyon. “Using customized data cleansing and analysis services to interpret the information collected through web analytic tools, our Intelligent Analytics solution helps companies pinpoint the data that is most important to their business and use it in ways that improve the performance of their web sites and increase their online revenues.”
With Tachyon Intelligent Analytics, companies receive customized reports that transform the data collected by their web analytics solutions into information they can act on. Delivered in an easy-to-use dashboard format, the reports track key performance indicators unique to a company’s online initiatives and include recommendations for actions that can be taken to drive increased satisfaction among existing customers and help attract new ones.
“Our website is the heart and soul of our business and it is critical that we be able to measure its performance to ensure that our customers are receiving the highest levels and quality of service,” said Daniel Jarashow, President and CEO of Campmor, Inc., a leading specialty outdoor goods retailer. “Our web analytics solution provides us with invaluable data. But we simply didn’t have the resources to organize it, and as a result were not maximizing our investment. With Tachyon’s Intelligent Analytics solution, we receive customized information delivered in targeted reports that allow us to objectively measure and track our online efforts and make adjustments as necessary to deliver a world-class customer experience and achieve our goals.”
Tachyon Intelligent Analytics Key Features- Designed to help companies get the most from their web analytics solution, Tachyon Intelligent Analytics provides the data cleansing and analysis services needed to make web data actionable and profitable, including:
- Customized reports that allow companies to quickly and easily review key performance indicators specific to their online initiatives.
- Detailed recommendations for actions that can be taken to improve web site performance, enhance the customer experience and increase online revenue.
- Proven web site content development and management services to help drive the actions identified in summary reports.
- Continuous improvement process through which changes are identified and implemented on an ongoing basis to ensure continued success.
- Training for key stakeholders to drive effective use of the solution and the data it delivers.
- Tachyon Intelligent Analytics is available and in use by customers today. For more information on the solution and the result it can deliver, visit: www.tachyonsolutions.com
About Tachyon Solutions
Tachyon Solutions designs and develops custom technology solutions that help companies increase the quality and reduce the cost of their efforts to serve customers. A unique combination of business expertise, technology and support services, Tachyon’s solutions enable companies to reach customers and provide them with better service and support in real time. From web design and development and e-commerce to portal, search and web analytics solutions, Tachyon provides all of the tools necessary to build and manage world-class initiatives that enhance customer satisfaction drive revenue. To learn more about our offerings, please visit our website at www.tachyonsolutions.com
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Contact:
Tachyon Solutions
(724) 935-8600
marion@tachyonsolutions.com